Tuesday, December 31, 2013

Building Interest: creating a simple display

Three times a year at our church, we create a fun and festive environment that we call a Life Groups & Ministries Fair. Life Group leaders and ministry leaders are given the opportunity to put their groups and ministries on display in our gymnasium following both of our morning services.  We fill the room with the smell of free popcorn and give away free lemonade as well!  People love it!

Most of our group leaders create a simple cardboard panel "science fair" type of display to use for marketing. During the fair group leaders simply stand near their display and talk about their group with anyone who is interested. Fair attenders are encouraged to indicate interest in the groups by filling out an interest card.  Each life group is given an alphanumeric code that attenders can use to indicate interest without having to write down the names of the life groups they are interested in knowing more about.  The following day, our life group office processes all of the interest cards.  We then send an e-mail to the life group leaders containing the contact information of those who are interested in knowing more about their group.  Group leaders are expected to "strike while the iron is hot" by contacting people as soon as they receive the contact information.

Along with hosting our life group and ministry fair, we create a catalog of life groups for people to take home so that they can spend time considering which groups they will join.  This same piece is used as our church's "guest guide" and includes information about life groups, ministires, speical events and service times.

If you are one who lacks in creativity, please email the life groups office in advance of the fair and we will help you connect with someone who is a bit more crafty and artsy!"

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